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The Latino Art Now! is organized by the Inter-University Program for Latino Research (IUPLR) headquartered at the University of Illinois at Chicago, and the Smithsonian Latino Center.

The Inter-University Program for Latino Research (IUPLR) is a national consortium of university based centers dedicated to the advancement of the Latino intellectual presence in the United States. IUPLR works to expand the pool of Latino scholars and leaders and increase the availability of policy-relevant Latino-focused research. IUPLR headquarters, located at the University of Illinois at Chicago, and the IUPLR Washington DC Office, located at the University of California Washington Center, work to strengthen the network of centers and to enhance their institutional capacity. IUPLR's objectives are: to promote comparative, interdisciplinary, and policy-focused research; to develop collaborative national programs that support Latino students and faculty in higher education; to establish collaborative projects with scholars in the arts, culture and the humanities; and to disseminate publications generated by the IUPLR national network of scholars.

Created in 1997, the Smithsonian Latino Center works pan-institutionally with the entire network of Smithsonian museums, research centers, programs and almost 200 affiliates nationwide to ensure that Latino culture, achievement and contributions are celebrated and recognized. The Smithsonian Latino Center ensures that Latino contributions to the arts, sciences, and humanities are highlighted, understood, and advanced through the development and support of public programs, research, museum collections, and educational opportunities at the Smithsonian Institution

Since 2005 the Latino Art Now! Conference has become the leading national forum for artists, art historians, art professionals, educators, scholars, critics and art dealers. Its overarching conceptual aim is to explore U.S. Latino art and its relationship to contemporary American visual culture and art while advancing awareness, education, scholarship and knowledge in this emerging field of inquiry.